Managing a More Powerful News Conference

In times of crisis it’s important to show the community that you are in control, well-trained and competent to handle any incident.  Unfortunately, we lost yet another student to a senseless act of school violence just a mile from my home here in Colorado in December of 2013.   I wanted to share with you some excerpts of Arapahoe County Sheriff Grayson Robinson’s LIVE news conference following the shooting.  Sheriff Robinson did an excellent job of conveying information.  I have superimposed on the screen, some of the action words and phrases the sheriff used to help calm the community, while at the same time reassuring the public that his agency was up to the tasks it faced that day.

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