One way to create a Positive news story is to let the media know “how” you are doing your job. If you are using Social Media to solve crimes, that may be OLD news but it doesn’t mean you can’t make it current. All you need is just one NEW piece of information: If Social Media helped you solve a crime this month, THAT is your peg; you have just made the story current; it doesn’t have to be earth shattering information. Send out a news release and be sure you have someone available for interviews and quotes. You don’t have to re-invent the wheel.