Public Safety Media Training

PUBLIC SAFETY MEDIA TRAINING PSMT Logo WP copySouth Dakota Class Photo 2015
What Do You Do When YOU Are the Story?Balt Burning Montage copy

With every major news event from the September 11th terrorist attacks on America to the Baltimore and Ferguson protests, Public Safety professionals take on the difficult burden of disseminating timely and critical information.  Whether you are facing the TV news cameras, newspaper reporters or creating content for the Social Media, the public is turning to you now, more than ever.

Keeping their training up to date, instructors Russell Ruffin and Penny Carter at Baltimore and Ferguson protests.
Keeping their training up to date, instructors Russell Ruffin and Penny Carter at Baltimore and Ferguson protests.

Our Media Seminars have been created by Emmy Award Winning Network Television News Veteran and author, Russell Ruffin  who has spent a career covering everything from murder trials to Presidential campaigns.   Ruffin has produced for America’s Most Wanted, as well as for numerous Crime Watch and Crime Stoppers broadcasts.   He also consults with Fortune 500 companies and Public Agencies for Crisis News Management.

2 Day Classes (16 Classroom hours)

Video Simulated Breaking News
Live On Camera Training
Live Ambush Interviews
The Good and Bad Media Relations Clips
Building Your Public Image
Releasing Timely Facts
Talking Off the Record
Holding Effective News Conferences and Interviews
Keeping Your Message On Track
Never Having to Say “No Comment

To make your training experience with us more realistic, your interviews and news conferences will be conducted before a full-PennyCopdarker colorsize television news camera.  A variety of breaking news simulations will be projected before the class.  Each participant is encouraged to participate by going before the LIVE camera to submit to questioning.  Your instructors and the rest of the class will act as “reporters” by asking tough questions.  We will then give you a helpful critique along with a DVD video for your to take home and view.

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All  Classes Last 2 Days